# The Great Logo Change of 2018

So before we went to dreamforce, our logo was this

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565790997210.png)

It turns out that using a trademark and then putting it prominently on a presentation that you'll give in the convention of the company that owns the trademark isn't a great idea. Who knew ?

Anyway we got notified to change that shit. And so we tried to find a new logo. I tried (and failed):

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565791103030.png)

Supergrape didn't do much better:

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565791126677.png)

Aki, our Overlord of Visual Identity, had some nice ideas, which ended up being the real logo after some retouching

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565791154546.png)

And meanwhile

well

others tried.

It's worth a watch.

Grape merging our two logos:

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565791234513.png)

and With no further comments:

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565791256053.png)

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565791274954.png)

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565791297139.png)

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565791314958.png)

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565791327757.png)

... ayway we ended up wiht our final logo thanks to our Overlord of Visual Identity @Aki. It looks better :p

![](https://wiki.sfxd.org/uploads/images/gallery/2019-08/scaled-1680-/image-1565791353266.png)